Whatever your goal is, the more specific you can be the better. Are you hoping to gather more registrants for a fundraising event? Do you want to sell 20 percent more items than last year? Are you looking to get three new consultations booked? To identify your goal, think about what it is that you’re hoping the campaign will achieve. Sending a general newsletter? Download the guide, then p rint and use this worksheet:īefore you even send an email campaign, start filling out the worksheets by answering two important questions: What is the goal of your email? And How will you measure your success?.If you’re sending a sales email, download the guide, then print and use this worksheet:.We have two different worksheets in our 5-Step Approach to Successful Email Marketing guide. We’ve created worksheets to help you keep track of email marketing metrics and business goals so that you always have a clear picture of how your marketing efforts are working to support your business. Your marketing campaigns must support your business goals otherwise, why go through the trouble? Now that you have a good benchmark to start with, it’s time to go beyond opens and clicks and see how your emails are impacting your bottom line. Then, compare your results with averages in your industry.Ĭonstant Contact’s Industry Average Chart makes it easy for you to see how your campaigns stack up in relation to others in your industry.Īnd you might find it encouraging to know that if you’re currently getting at or above a 17 percent open rate and a nine percent click-through rate, you’re in good shape across the board! For any industry, that’s a positive level of engagement. Start by taking a look at the open rates and click-through rates of your latest email campaigns. To really be in control of your marketing, it’s crucial that you know how to interpret the results of your email campaigns.Įmail marketing tools like Constant Contact provide easy-to-read reports and email metrics that help you track your marketing success in real-time. Use the Triple-A Approach to Email Measurement 1. Let’s take some of the dread and mystery out of measuring the impact of your email marketing, so you can be confident your emails are helping you achieve your business goals. How can you be sure that email marketing is worth your time? Learn more about our 60-day free email marketing trial.
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